Your business card will speak volumes about you and your brand, much more than the contact information it contains. It is the first point of contact for potential clients and business partners, so your first impression must be a positive one.

There are many guides as to what makes a perfect business card, but often it can very much depend on your niche and target audience. We have a look at some common mistakes to avoid when designing and ordering your business cards.

Glossy finishes do look good, and they are the most common finish provided by many printers. However, it doesn’t help your business stand out from the crowd, and glossy finishes are tricky to write on if you wanted to leave a personal note on a card.

Business cards in non-traditional sizes may look unique and eye-catching, but there is a risk that the cards will not fit in a standard size wallet or business card holder, leading to your details getting lost by potential clients.

A common mistake when designing cards is to use a small font size, and running the risk of clients not being easily able to read your details. As a rule of thumb, the body text on a business card should be no smaller than 7 or 8 points in size.

Maintain the consistency in branding to make a good impression on potential clients. The logo, fonts, colours and design must remain constant across all mediums, both online and in print.

Remember that space is a premium on a small format such as a business card. Keep the details brief and to the point as you can provide in-depth information on your website.

If you’re looking for custom printed business cards, then get in touch today!